[Raleigh, NC] – The Green Chair Project is thrilled to announce the launch of its newly redesigned website, providing an enhanced user experience and improved functionality for its supporters, partners, and community at large. The new, custom-built website launched September 15, 2023.
The new site (thegreenchair.org) features a range of interactive assets – including new high-res photography, videography, e-commerce capabilities, social media integration, and a fully custom, optimized agency portal that streamlines secure communication and planning between TGCP and its referral partners. As Wake County’s largest nonprofit organization dedicated to providing essential furnishings and household items to individuals and families in need, Green Chair has always been committed to making a difference in the lives of those it serves.
“The redesign empowers our supporters to connect with us easily, while streamlining collaboration between our programs teams & agency partners. Our site showcases who we are, what we believe in, and who we serve – but most importantly, it showcases how anyone can get involved to support our neighbors in need.”
Rae Marie Czuhai, Chief Executive Officer of The Green Chair Project
The newly revamped website is yet another step in fulfilling this mission and furthering its outreach.
Key features of the redesigned website include:
User-Friendly Interface: The website boasts a user-friendly interface that makes navigation intuitive and seamless. Users can easily find the information they need, whether it’s about donating, volunteering, or accessing assistance. In addition, a user’s experience will not change based on the device. User experience is seamless and streamlined across mediums from desktop to mobile and tablet.
Streamlined Donation Process: Donors can now make financial contributions and schedule furniture pickups more efficiently and effectively than ever. The process is hassle-free, allowing supporters to contribute effortlessly to the cause.
E-Commerce Inclusion: Shoppers now looking to support Green Chair by purchasing from the online “Shop Chairity” store can now do so directly through the website’s e-commerce integration via Shopify. Previously, our organization maintained multiple websites that supported our various causes, which impacted brand and user experience. Now, everything is fully centralized and under one roof, at one table, allowing for a more cohesive user experience.
Enhanced Impact Stories: The redesigned website places a greater emphasis on sharing success stories and showcasing the positive impact of The Green Chair Project in the community. Real-life testimonials and overarching aid statistics surrounding quantifiable community impact are now more accessible than before.
Updated Agency Resources: The Green Chair Project reinvented its online referral process for its 100+ local nonprofit and national agency partners to eliminate barriers to crucial aid resources. The newly optimized “Partner Portal” ensures case managers and clients can seamlessly navigate the nonprofit’s revamped Virtual Showroom to curate their furnishing selection easily and communicate effortlessly with the TGCP program leads.
Mobile Responsiveness: The new website is fully responsive on mobile and tablet devices, ensuring users can access information and donate easily from their smartphones and tablets. The same experience you have on desktop and laptop, is now virtually the same experience you will have on a tablet or smartphone.
SEO Optimization: Our new website includes meticulous keyword research and on-page SEO to increase its organic searchability across search platforms such as Google. Features and tools such as this will elevate the brand to new audiences through enhanced discoverability.
ADA Standard of Excellence: The Green Chair’s mission is rooted in accessibility and everyone being able to pull up a chair at our table — this includes adherence and compliance with the latest web accessibility standards so that everyone can enjoy a pleasant experience on our new website. The Green Chair Project is proud to be compliant with ADA standards and WCAG 2.2 (Web Content Accessibility Guidelines), the standard and benchmark for measuring web accessibility. New features on our website include integration of UserWay software — the leading AI-powered web accessibility solution, alt text for photography, closed captioning for YouTube content, color contrast measuring, an improved mobile user experience (UX), and much more.
“Our redesigned website reflects our ongoing commitment to making a meaningful impact in the lives of those we serve,” stated Rae Marie Czuhai, Green Chair’s Chief Executive Officer. “It does a phenomenal job at showcasing who we are, what we believe in, and who we serve – but most importantly, it drives home how anyone can get involved. We believe this user-friendly platform will empower our supporters to connect with us more effectively, ultimately allowing us to help even more families and children in need.”
TGCP leadership began planning this website refresh in early 2022. After rounds of proposals from local and national digital marketing agencies, TGCP collaborated with the Raleigh digital and creative collective, SPICE.
“We’ve enjoyed years and years of continued partnership with Green Chair, and we are incredibly proud, humbled, and fortunate to have earned their trust throughout this process,” said Ian C. Dunne, Principal/Head of Marketing & Creative at SPICE. “A website redesign and overhaul is not an easy undertaking for any organization, but thanks to the collaboration and effort by TGCP stakeholders and our collective, this project was a home run. We revamped the entire Agency Portal and forms process, combined a few websites into one, overhauled UX, improved ADA compliance, and really ramped up visual design & storytelling. More importantly, we designed a future-proof website the Green Chair team could largely manage themselves with autonomy. We couldn’t be more proud of this site and we’re excited to continue partnering with this fantastic organization.”
For more information regarding the latest news and updates from The Green Chair Project, follow the organization on Instagram, Facebook, Linkedin, and YouTube, and use our hashtags #DoGoodWithGreenChair x #ChairityForGreenChair.
